Product and design seems a constant mix of science and art - moving from imagination to reality, creativity to logic, balancing the strategy of figuring out which bits even matter with carefully crafting the bits that do.

I designed a slipper and a universe for 'downtime' to help people put their feet up. Growing the startup with brilliant team, we built it from 0 to 1m+ pairs and it became the UK's fastest growing business in 2016. I got some runs on the board with a first product, and have kept exploring a breathe of new products, professional capacities and actually constantly building - new products need a mix of different things to come together and this has build a breath of practical insight.

I've been building a lab experimenting with emerging technologies and building experience prototypes. Creating unpolished products that are brilliant experiences for ourselves first, then testing and refining with users.

Balancing a few fields: designing desire, product, AI hardware, experimental prototype building, sport and footwear.

If you're building something and think I could help, would love to hear from you.